Black Rifle Coffee Company

First visit and a really great experience. The space has a strong, proud patriotic vibe (it’s veteran-owned), and it feels genuinely welcoming and comfortable—like a place you’d want to hang out for a while. It also looks like a great spot to work, and my husband will probably be back to set up with his laptop now and then. We ordered our usuals: he had the drip coffee, and I got a decaf mocha with oat milk. Both were excellent. He actually liked the drip more than Starbucks—dark and rich without that burnt flavor. My mocha was perfectly balanced between coffee, chocolate, and sweetness. We’ll definitely be back. ☕️

Because I come from a military family, live in the most military town in California - San Diego - and genuinely love great coffee, I wanted to support Evan and his team by trying their Black Riffle brand. I first learned about it over Thanksgiving 2025 while listening to Joe Rogan’s podcast featuring former U.S. Army Green Beret Evan Hafer. Timing, however, was not on my side. They were in the middle of switching distributors, which turned into a full-blown FUBAR and delayed my order by nearly a month. That said, what truly stood out was how they handled it. Even better, the coffee WAS WORTH THE WAIT! They took full ownership of the issue, apologized without excuses, and made it right. When my order arrived incomplete, they immediately shipped the missing coffee double-time. No friction

The atmosphere is so cute and reminds me of a cabin in the woods, complete with a fireplace, couch, and cushioned armchairs. There is a lot of “America” vibes going on, from country music playing through the speakers and donations collected for the military. Also, their drinks are yummy and surprisingly inexpensive compared to Starbucks.

My wife and I love brcc. First visit was amazing . If it was not for the weather being hot it would have been a perfect visit !

I stopped in on the way to Sedona for a caffeine boost. The latte had me wide-eyed for the rest of the trip. The coffee was smooth yet full bodied. I wish I had time to sit because the atmosphere was warm and relaxing. I bought merch because I respect the the brand's commitment to our veterans.