Ideation

Great bakery and baked goods. Remember that this is a full on bakery, not a restaurant. You can call ahead and place an order for different breads and treats like Scones. Or simply show up to buy anything on the shelves. Their baked goods are truly awesome and well worth the "side trip" instead of just getting whatever from your local grocery. They sell high quality, same day baked goods, that in my opinion blows away anything you could buy at the grocery store. Go there and try it, you will not be disappointed in any way at all...!!!! (Especially if you buy the Sourdough Bread)

The quality is exceptional and they have a great variety. My favorite item is the caramel bacon popcorn. You'll get addicted and start day dreaming about your next visit! My husband loves to buy buns from here for his cookouts. The price is great and they are made fresh daily!

Went into their bake shop, door is unlocked and lights are on, just wanted pimento cheese, and was told that they were closed and I had to leave. We've been friends with several players and we were fellow vendors at many farmer's markets around Atlanta. Never been turned away by anyone before. I was going to buy the last of the pimento cheese in their cooler, but I guess they really wanted to keep it. Enjoy folks!

Best bread in Atlanta! I'd make a meal of bread and butter daily if it was socially acceptable and healthier - of course! Anyway... I love H&F's whole grain bread (I forget the name but they usually only have one whole grain option), pain au levain and the heirloom wheat <-- probably my favorite. I usually get the bread at my neighborhood farmer's market. It's consistently delicious and fresh. There are no preservatives so it spoils quickly but freezes beautifully. They offer a variety of other baked goods including sweet and savory scones, muffins, pretzel bread and more. I tend to stick to the loaves of bread to use for breakfast, sandwiches or with dinner. I wish the bakery had wider distribution for the public but it may work in my favor to only have access to it once a week.

There was a time I really felt like they had some of the best bread in the city, but following a fairly big move and expansion I feel like the quality of the bread has decreased. While still being okay bread, it's often dense and lacks flavor which I assume is due to needing to produce it more efficiently.