Rita's Italian Ice - Frozen Custard Of Urbana

The small cup they use is considered a kids cup at all other Rita’s. Do not purchase a small from here. You will be over charged for a little kids cup. Attached you can see the middle cup is actually the small at all other Rita locations. That is wrong that you choose to get over on people in the local community

It's a brand new place. Looks and smells very good from the inside. You can enter from the main road sidewalk or drive to the back for parking. Mango ice is one of the best flavors they have along with chocolate custard. Staff is friendly and seem happy to be there...

What a wonderful experience at this Rita's yesterday. The treats were great and staff was super friendly. My husband and I will make this our weekly night out with the grandkids.

Recently, the menu has increased with new flavor options. Not quite as many as 31 :-) but still a decent amount. This is not gelato FYI. Decent location. However, it seems as though there’s probably only one employee working at a time.

Sorry folks for this poor review on what might be a local/regional favorite. Rita’s is overrated, overpriced and barely better than any $2 fast food ice cream. Nothing Italian about it except the price. Plus this location had little seating (4 seats). Sorry, would recommend trying out one of the other ice cream places around.