Zella's Deli & Restaurant

I want to love this place. I ate here when it was in Swannanoa and the new location is 3 minutes from my neighborhood. However, I can't give more than 3 stars because to me they are skimping on the good stuff especially the pastrami. All told I've had the pastrami 3x, Italian 2x, and chopped cheese 2x. Taste is incredible, but the most recent pastrami I got, the last few bites were just bread and mustard. Pic for reference. Needs like at least twice as much meat.

I had lunch at Zella’s today and, based on this experience, do not plan to return; which is sad because I really wanted to love this place, we need a good deli in town. However, several items we attempted to order were unavailable, including core offerings one would reasonably expect from a deli. They did not have matzo ball soup, knishes (despite signage advertising them as the daily special), or turkey. We also ordered a glass of white wine, which was served at room temperature. Additionally, one member of our party received the incorrect entrée (chicken parmesan instead of a chicken cutlet). The coleslaw was drowning in mayonnaise and mustard, rendering it inedible. The potato chips were overcooked and without seasoning. Overall, the staff appeared disengaged and not particularly atte

I ordered in store today to take away to share with my partner and nephew. So nice everyone was so friendly. My partner got a vegetarian roast beef sandwich and was so impressed on how good it was! She loved the pickles and the chips as well. However I ordered a ham and cheese to enjoy with my nephew (he would take like 2 bites). and to both of our surprise.... it was spicy. Unsure why the ham itself was so spicy but i did go back out to get him something different to eat. But definitely it is really good!

!!!DO NOT EAT HERE!!!! Unless you want amazing service, great fresh sandwiches that are filling and not greasy, and food that is delicious and hits the spot. My wife and I were visiting for the weekend and on our way out of town, her cousin recommended we come here for a great sandwich before we hit the road. Located right off the main road, plenty of parking and easy in and out. We were asked if we had been here before, they gave us some good recommendations and explained the menu and what’s made fresh. We split the Italian and bowl of tomato soup. It was exactly what we needed. We will be back!

This might be the new number one deli in Asheville! The people were super nice, very clean and inviting. The pastrami was Quality.